Nic Gaunt shoots the NEXT LIFE music video

The ‘NEXT LIFE’ music video was shot in Central Hong Kong by  Nic Gaunt

To see more from photographer NIC GAUNT www.nicgaunt.com

‘Shot against the backdrop of the Hong Kong city, the NEXT LIFE video encapsulates change.’

” E.L. Davis approached me to visually actualise his beautifully poetic song…. Next Life.

At the time Hong Kong was undergoing seismic changes. The city was regularly being brought to a stand still by the pro democracy movement and anti-legislative protests.” explains Nic.

“ this was the background against which we were to shoot the accompanying video.”

Nic went onto say that he believes the song ( and accompanying video ) not only speak on a personal level to people but also identifies itself as a paradigm of change; mirroring hope and the eternal struggle.

‘I feel that the song has the wonderful ability to resonate with people and can be interpreted on many levels. It required a visual interpretation which also mimicked and represented that connection. A visual attestation of a moment and of a time that could connect on a personal level’

The strength of the song is is conveyed through a rich multilayered tapestry of visual symbolism; allowing the viewer to disseminate a personal narrative and align with the artists intentions and emotions.